RESUME
Before Smiling Lions, I was Head of Alexa Trust Innovation and Integrated Brand Programs at Amazon, where I guided teams in the development of narratives and strategies designed to build customer trust of the Alexa personified AI program. Prior to this I led the North America Xbox communications teams for Edelman and the Global Brand team for Starbucks where I developed content delivery platforms and social influence marketing programs.
Prior to joining Starbucks, I worked with WPP and Publicis agencies as a strategic innovation partner working with pioneering brands in the launch of cross-channel marketing efforts as well as new product and service design and introductions. Along the way I have been fortunate to win numerous industry awards including Cannes Gold Lions and Effie’s. I serve on the boards of Seattle Opera and Seattle Interactive Conference and have been invited to speak on digital culture topics at events including SXSW and Ad Week.
AMAZON
Principal, Alexa Trust Innovation, Integrated Brand Programs
AUGUST 2019-FEBRUARY 2021
Building trust of our personified AI, Alexa as Head of integrated strategic planning and channel execution for Alexa social media and AI driven digital programs and start-up partnerships across Echo devices, Alexa app and paid social media.
EDELMAN
SVP, BRAND COMMUNICATION STRATGY, XBOX
DECEMBER 2017-AUGUST 2019
Working to elevate the perception of gaming as the Global Brand PR and Communications lead for 40+ person Xbox and Microsoft Gaming teams.
Clients: Xbox, Mixer, Xbox Live, Xbox Game Studios (343 Studios, The Coalition, Rare, Turn 10, Mojang)
STARBUCKS
DIRECTOR OF GLOBAL BRAND
AUGUST 2016-DECEMBER 2017
Director, Global Brand at Starbucks. Strategy and narrative owner for global brand and social impact communications initiatives. This work included PR, Starbucks App partnerships, Starbucks Rewards (membership) activation, cross channel campaigns and retail integrations.
DIRECTOR, GLOBAL COFFEE & STRATEGIC PLANNING
DECEMBER 2014-AUGUST 2016
Responsible for defining the global coffee narrative and driving the overall vision and strategy for coffee digital marketing across paid, owned and earned channels.
WUNDERMAN
THOMPSON
SVP, BRAND STRATEGY & INSIGHTS
DECEMBER 2012-DECEMBER 2014
In this role I lead and managed our Creative Intelligence team – a 60+ person comms planning organization comprised of content strategy, account planning, data strategy and media planning.
Clients include: Samsung, Procter & Gamble, Intercontinental Hotel Group, Coca-Cola, Gates Foundation, AT&T and Microsoft.
GROUP DIRECTOR, GLOBAL STRATEGY & PLANNING
JANUARY 2011-DECEMBER 2012
Global strategic lead for the Wunderman Thompson commercial and consumer Microsoft business.
Clients: Xbox, Windows 8, Windows Phone and the USCMO.
RAZORFISH
VP, ACCOUNT PLANNING, WEST REGION
JANUARY 2003-FEBRUARY 2010
Head of Account Planning in the West. Charged with identifying the insights and inspiring the teams that built consumer-centric experiences across myriad platforms both creative and media. Managed a 15 person team across 4 offices.
Clients Included: NIKE, Levi's, Best Buy, Disney and Miller Coors.
DDB
ACCOUNT MANAGER
JANUARY 2000-JANUARY 2003
Campaign Strategy and client lead for traditional advertising programs across television, radio, print and outdoor channels.
Clients Included: REI, Grants Brewing, Don Tomas, Seattle Supersonics and Chateau Ste. Michelle Wine Estates.