Smiling Lions Services.

 

Strategy.

  • Brand Strategy

  • Customer Strategy

  • Creative Engagement

  • Channel Strategy

With Smiling Lions, I bring 20 years of disruptive strategies across brands including Nike, Xbox, Levi’s, Alexa and more. My goal is to bring the benefits and experiences from these big brands, to organizations, start-ups and agencies of all sizes.

My philosophy is that it’s not about spending more, it’s really about wanting it more. I work with brands and organizations that want to win.

Training.

  • Intake to Insight

  • Insight to Brief

  • Brief to Work

Over my career I have refined a series of strategy tools that I refer to as the Earned Attention framework. This framework has helped me deliver crisper problem statements, generate more rewarding brainstorms, develop more accurate customer insights and craft briefs that inspire teams. I believe Earned Attention has ultimately led to smarter marketing and was a critical piece of much of the work you have seen on this site. Now I am offering the framework as an in-house or remote training opportunity.

Strategy

 
Picture2.png

Brand Strategy

Belief: Define yourself and tell your story or someone else will. 

Example Projects: Voice and Message creation, Brand Narrative, Go to Market Strategy, Positioning, Category and Competitive Analysis.

 
Customers.jpg

Customer Strategy

Belief: Reframing your brand problem into a human problem.

Example Projects: Customer Persona, Trend Reporting, Insight Gathering, Segmentation Research, Customer Journey, Qualitative Interviews, Focus Group Moderation.

Picture2.jpg

Creative Engagement

Belief: Ideas can come from anywhere but rarely do. The good ones take work.

Example Projects: Creative Idea Generation, Workshop (Mind Mapping, Card Sort, Five Whys etc.), Brief Development, SWOT Analysis, Creative Audit, Customer Experience, Content Strategy.

 
co-branding-strategy.jpg

Channel Strategy

Belief: The customer should be trusted.

Example Projects: Social Strategy Playbook, Influencer Marketing, Campaign Development, Channel Strategies including digital, print, mobile, email, SEO, and PR.